93% REACH
93% of US Adults listen to the radio every week. That’s more impressions than TV, print, or any digital property (Google, Facebook, Twitter, etc).
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2:40 USAGE
Every single day the average American spends 2 hours and 40 minutes listening to the radio.
HIGH ENGAGEMENT
82% of listeners feel they have a personal relationship with their favorite DJ. More Americans would be very disappointed if their favorite radio station went away than if Facebook went away.
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LISTENERS WILL HEAR YOU
People listen to the commercials on radio. On average, radio delivers 93% of its lead-in audience during commercial breaks.
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